The company that seemed to be an automatic buy has lost the market’s favor as projections for 2019 didn’t live up to some expectations. Investors are faced with two possibilities.
The first is that Activision Blizzard stock ran too far and too fast and the shares needed a reset period. The other option is the company’s business model is broken and the shares are dead money.
The truth likely lays somewhere between the two conclusions.
Signs of life?
There are two recent developments that may give Activision investors some hope.
First, the company is getting ready to release Call of Duty Mobile this summer. This franchise is one of the most popular and enduring from Activision.
The company will make the app free to play and offer Team Deathmatch, Search and Destroy, and Free-For-All modes. Activision describes the offering as, “the definitive, first person action experience in a new mobile title with incredible graphics and visceral Call of Duty gameplay.”
Full article at SeekingAlpha